TequilaKhans are infused with real Mexican tequila, but there is only a trace amount of alcohol in each TequilaKhan, so they’re safe for everyone to enjoy. In fact, you would have to eat over 300 individual TequilaKhans to get the equivalent alcohol to a single ounce of tequila!
Many people don’t enjoy tequila by itself (how crazy is that?), but the tequila flavor of a TequilaKhan comes through in a very gentle way. When the alcohol is (mostly) removed from the pecan during the cooking process, the natural agave flavor comes through and gives the pecans a sweet, earthy taste. If you enjoy other flavored nuts, you will love TequilaKhans!
While taking a trip through Mexico in 2015, two of the founders, Bo and Jason, took a tour of a tequila plantation and factory. After returning home to Texas, they got together to figure out how they could create a snack food that combined the powerful allure of tequila with something native to their home state. The Texas state tree is the pecan tree and Bo had connections to a pecan farm, so the idea was born! Realizing they had no clue how to prepare good food, they contacted their friend, Ben, to help bring the idea to life.
With Ben’s culinary knowledge, they were able to create the first TequilaKhans in 2016. Through extensive trial and error, and by having everyone they know try each version of the product, they arrived at the 3 current flavors: Khan’s Original, Southern Citrus, and Texican Chipotle. During the first limited trial sale of TequilaKhans in February 2017, almost 4 pounds (our entire stock) were sold in less than an hour!
We need your help to take TequilaKhan to the next level. In order to sell online, we must produce future batches in a commercially-licensed kitchen facility, and be certified and insured to sell food products. We also need to purchase pecans in bulk to help bring down our costs. Our current margins will let us be profitable with online sales, but with these lower costs, we will be able to produce TequilaKhans at a low enough target price to get into stores and wholesalers. When we get into stores and wholesalers, we’ll be able to buy and cook in even larger quantities and drive our costs even lower, which makes the whole cycle repeat itself with even better results!
Fortunately, the manufacturing costs are relatively low, so we will use a large portion of the funds from our FundThis campaign for advertising and brand-building through targeted online ads (e.g. Facebook, Google, etc.). We estimate 30% will go toward producing the actual product, another 60% toward advertising and marketing, and 10% for brand building activities (creating fun, memorable things to compliment the actual nuts…t-shirts, stickers, etc.).
Shout-out on our Website
Shout-out PLUS Tequila Khan of your choice
Shout-out PLUS Get some TequilaKhans RIGHT NOW!
Shout-out PLUS a KHAN SIZE TequilaKhan of your choice in a commemorative/decorative tin (we'll cover shiping AND the Khans!)
Shout-out PLUS a KHAN SIZE TequilaKhan of your choice in a commemorative/decorative tin
Everything at the $40 level, PLUS we'll thank you on the packaging for 6 months
Everything at the $50 level, PLUS a Sunburn Pie made just for you by Ben (http://www.tequilakhan.com/
Everything at the $75 level, PLUS a TequilaKhan t-shirt (very limited edition)
Everything at the $100 level, PLUS have your picture (or just your name, if you prefer) on the t-shirts
We work with you to develop a new flavor!